# Olex: a new distribution strategy in France

March 2004 · Olex

> Simrad France becomes the Olex distributor in France for fishing and leisure, while M.I.S. remains the preferred distributor for scientific and military uses.

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Simrad France becomes the new distributor of the Olex software for France in the fishing and leisure boating sectors. M.I.S. remains the preferred distributor for France for scientific, military and other applications.

To rely more on large sales and marketing organisations, Olex AS has revised its sales strategy in France, aligning it with its international network of general marine electronics distributors.

With the arrival of the Lino route plotter software, less specialised than the Olex real-time 3D bathymetry software, Olex AS now entrusts a parallel distribution of its products to Simrad France. The aim is to grow sales in commercial fishing but also in leisure boating, especially through marine electronics dealers and boatyards.

M.I.S. remains the Olex distributor in the other fields (scientific, military…) and becomes a value-added reseller (VAR) in the fishing and leisure markets. There it showcases its own applications built around Olex, [Dataview](/en/olex/dataview/) and [GeoMovie](/en/historique/geomovie/), the result of a technical collaboration with the Norwegian company.

M.I.S. therefore continues to distribute the Olex software, now favouring direct sales, and thus service to end users, drawing on several years of experience with the product and its Linux environment.

See also: [M.I.S., services around the Olex software](/en/olex/tarifs-references/).